TravelClick’s Media Solutions Enable Millennium Hotels and Resorts to Maximize Direct Bookings and Optimize Digital Media Use
Millennium Hotels & Resorts Wins “Best in Class” Online Media Award at 2018 Interactive Advertising Competition
NEW YORK, June 7, 2018 – TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, and Millennium Hotels & Resorts, a dynamic global hotel company that owns, asset manages and operates over 130 hotels worldwide, have been awarded “Best Hotel and Lodging Integrated Ad Campaign” by the Web Marketing Association’s Interactive Advertising Competition (IAC) in its Hotel and Lodging Division this year.
“In today’s increasingly competitive hospitality landscape, we are always seeking out the most effective tools to win customers and drive our revenue, and this IAC win validates our strategy,” said Nayan Peshkar, Senior Vice President, Digital, Distribution and Revenue Management, Millennium. “Since 2013, we have partnered closely with TravelClick on market-leading digital media programs, and in this past year alone, we have seen a significant growth in performance marketing results. Moreover, our integrated, multi-channel online campaigns have enabled us to reach new customers very early in the travel research and consideration phases, which has led to increased online revenues.”
As an international company with hotels and brands in Asia, the Middle East, Europe and North America, Millennium needs partners that work seamlessly on a global basis. Millennium recently consolidated its multiple regional websites into a single, unified domain to provide an integrated experience for all of its guests, and TravelClick has partnered with Millennium throughout this process.
“Millennium is a prime example of how hoteliers can earn their fair share of bookings by strategically using media and data,” added Scott Falconer, Executive Vice President and General Manager, Media Solutions, at TravelClick. “Millennium is leveraging TravelClick’s Demand360® forward-looking data for key properties to identify areas where performance can be improved and has optimized its media spending and media mix to maximize direct bookings in line with its overall strategy.”
The Web Marketing Association (WMA) recognizes outstanding online advertising through its IAC Awards each year, highlighting best online advertising across 96 industries and nine online formats, such as online ad, video, mobile, newsletter, email and social media, by experienced judges in the advertising design and technology industry.