TravelClick (“the Company”), a leading global provider of data and revenue-generating solutions for hoteliers, announced today that it has purchased Dallas-based Digital Alchemy, a Customer Relationship Management (CRM) and email marketing solutions provider for hotels and spas around the world. Terms of the transaction were not announced.
“With its highly regarded, full-service CRM offering and its talented team with deep hospitality expertise, we look forward to having Digital Alchemy join TravelClick,” said Greg Sheppard, Senior Vice President of Business Intelligence and Guest Management Solutions at TravelClick. “Our combined offering broadens TravelClick’s position in one of the industry’s fastest-growing segments and allows us to more effectively serve hoteliers as they look to optimize how they market and sell to their customers.”
Read more at eGlobal Travel Media