Aiming to maximise its revenue, Mövenpick Hotels & Resorts has recently adopted TravelClick’s Demand360 programme.
Said to be the only competitive market intelligence product available to the hospitality industry, the cloud-based tool provides powerful forward-looking reservation metrics and competitive share by segment and channel.
Commenting on the partnership, Etienne Faisandier, vice president, revenue management and business intelligence, Mövenpick Hotels & Resorts, highlighted, “ […] With Demand360, we now have a powerful tool in our arsenal to make the necessary strategic decisions that will optimise future opportunities to drive RevPAR – all of the while gaining a more holistic view of performance and where the business is coming from. […].”
Read more at Travel Trade Daily.