By Michael J. Shapiro
Average daily hotel rates are holding steady in the face of declining demand, according to TravelClick's "May 2017 North American Hospitality Review." That's consistent with the trend that surfaced in the first quarter of the year.
For business booked for the second quarter, transient ADR is up by 1.9 percent despite a 2.5 percent drop in bookings. Group ADR edged up by 0.9 percent, although group bookings fell by 3.5 percent year-over-year for the quarter. Only the transient leisure segment posted growth in both respects, with a 1 percent rise in ADR coupled with 3.2 percent more bookings.
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