Editorial Staff, Hotel Marketing
Read the story at: Hotel Marketing
Following its acquisition of ZDirect, a leading customer relationship management platform in the hospitality sector, TravelClick announcend the launch and migration of its new Guest Management Solutions.
TravelClick is in the process of migrating its current GMS customers to this exciting new platform to offer a game-changing experience. TravelClick’s new Guest Management Solutions provides unparalleled insights into guests, giving hoteliers the ability to effectively and continuously engage them at all stages of the guest journey. This will not only drive incremental revenue, but it will also result in more direct bookings and increased spends during stays. The new CRM solution also provides an integrated, easy-to-use platform to develop marketing campaigns.
“TravelClick’s new Guest Management Solutions is a truly innovative end-to-end solution and all-in-one platform with everything that hoteliers need in an effective hospitality-specific CRM product, right at their fingertips,” said Jeff Stuek, EVP of Corporate Development and Emerging Business, TravelClick. “In an increasingly digital world, it’s imperative for hoteliers to better understand new and prospective guests. The addition of superior CRM capabilities to our product suite delivers valuable guest insights, as well as the ability to easily act on those insights to drive value through increased revenue from guest retention and upsell opportunities.”
TravelClick plans to deliver additional value to its customers by integrating its Guest Management Solutions with its other product offerings, including, but not limited to, business intelligence and reservations. The future integration will mean a truly holistic solution for TravelClick customers to help grow revenue and improve performance.