NEW YORK—TravelClick has expanded its data partnership with Hilton.
As a result of the move, Hilton will "more extensively" utilize TravelClick’s data-driven Demand360, Rate360 and Agency360 solutions at the corporate level and exclusively endorse them for all Hilton properties to advance decision-making, optimize channel mix and maximize RevPAR, TravelClick noted.
“It is critical that we seek tools and technologies that enable our hoteliers to improve performance and stay competitive,” said Kelly Phillips, SVP of transient sales & distribution at Hilton. “By expanding our partnership with TravelClick, we will be able to increase both corporate and individual property success—from gaining future visibility into markets to identifying which agencies are booking with the competition.”
Read more at Hotel Business.