By Judy Maxwell
THE PACE OF bookings is on track to increase for North America hotels in the fourth quarter of this year, says TravelClick, which charts reservations across all travel segments.
That means hotels will be less reliant on having to raise rates as a means to increase RevPAR, said John Hach, TravelClick’ s senior industry analyst.
“Heading into the final months of the year, the latest data is showing a positive shift that will break the ongoing trend of inconsistent booking growth that has loomed over most of 2017,” reads the report. “North American hoteliers now have viable opportunities to capture local demand.”
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